UPDATED: Coach x Peanuts
A beloved American comic strip meets an American heritage brand in a playful collaboration with Charles M. Schulz’s internationally renowned Peanuts characters.
Coach X Peanuts is the first in a series of limited edition projects celebrating the New York luxury brand’s heritage and lightness of spirit. Creative Director Stuart Vevers began with two classic images of Snoopy that perfectly captured the warmth of Schulz’s charismatic beagle, then juxtaposed him and other beloved Peanuts characters against a bold, elemental color palette of black, white and “Woodstock yellow.” Vevers’ vision was to create dark, subverted versions of these familiar icons.
The collection of bags and accessories is beautifully crafted in Coach’s original Glove Tanned Leather and embossed with Schulz’s early Peanuts drawings. Satchels, totes and duffles in a range of sizes comprise the key silhouettes; these are complemented with coordinating folios, wallets, key chains and bracelets. Edgy offerings include black leather Snoopy dolls and T-shirts bearing a ghost-like reverse print of the character. Each piece in this exclusive and extremely limited edition collection will come with a signature Coach Storypatch noting its number in the series.
Coach X Peanuts will launch exclusively at Paris boutique colette in October, followed by a broader launch online at Coach.com and in selected Coach stores by November 1.
“Coach has for so many years been an American institution so it seems fitting to honor that heritage with iconography that captures moments in American pop culture. Peanuts and Snoopy were a rite of passage for a generation and continue to be so emotive – there’s a particular image of joyful Snoopy that I’ve always loved and have in our studio that manages to capture so much feeling and emotion in a sketch. I was intrigued by the idea of taking that image and playfulness but subverting it. A rebellious spirit is contrasted with reassuringly natural Coach leather to create something unexpected,” comments Stuart Vevers.