Gerard Butler is the Man of Today and the face of Boss Bottled
Starting a new chapter in the history of the fragrance and celebrating its continued success, BOSS Parfums reveals Gerard Butler as the new face of BOSS BOTTLED. Personifying strength, chivalry, charm and the complexity of modern times, Gerard Butler perfectly mirrors modern masculinity and embodies the values of BOSS BOTTLED. He is our Man of Today. Confident, brave, ambitious and always driven, Gerard Butler’s life is a rich and varied one. He seeks out experiences and builds on them, whether it is studying law, charity work, or of course his successful acting career. Gerard Butler grasps life with confidence, passion and an innate drive to succeed.
“I love what I do and I try to have a lot of fun in my life. I consider myself to be dedicated, and motivated, but at the same time I try to be compassionate with others. I think that’s important – the Man of Today is not just about himself, but about how he inspires and invigorates other people.”
Gerard Butler embodies this spirit in the new global TV and print advertising campaign for BOSS BOTTLED, launching September 2014. The TV ad was shot by renowned American film director Anthony Mandler, with the print and PR images captured by famed American photographer Cliff Watts. The campaign highlights the path of the Man of Today and the values by which he lives his successful life.