Kendall Jenner for Estee Lauder

photo estee

Reality star Kendall Jennfer (of ‘Keeping Up With The Kardashians’ show on E!) is fast becoming the next IT girl alongside Cara Delevingne. The 19-year-old has walked the runway for Chanel, Balmain and Marc Jacobs and now she’s excited to share the news on her Instagram that she’s the new face of beauty brand Estee Lauder.

We think it’s huge news for the rising star, but we wonder how the young lass would embody the mature brand’s vision? As you know, the previous faces of Estee Lauder include HIlary Rhoda and Carolyn Murphy, whom both exude confidence and maturity, which seemed to be the right fitting descriptions.

Unless Kendall is fronting a younger campaign targeting women between early 20s to 30s, we don’t see how she would be able to market Estee Lauder’s best-selling skincare and makeup ranges. Share with us your comments below.

Signed,

The Editor.

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