90s throwback: ck ad campaigns


If you didn’t know by now, singer/punkster/heartbreaker Justin Bieber has fronted Calvin Klein’s latest ad, following the steps of Mark Wahlberg and Kate Moss. The ad campaign starred the beautiful Lara Stone, that featured the couple in the usual, sexy, no boundaries positions, including one of Justin grabbing his manhood. Yep, the boy is all grown up.


But if you compare ten years ago, you’ll see the essence of heroine chic and androgyny that pushed the envelope of ‘sex sells’, coupled with Calvin Klein’s reputation of bad boy, you’ll see why we don’t really fancy Justin as today’s bad boy. He just doesn’t fit as ck’s poster boy, but that’s just our opinion.

Looking back at some of ck’s memorable campaigns, we think the 90s conjured some of the best provocative and sensual images, mixed with grunge and rock n’ roll.

Here are some of our favourites.

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