David Beckham strips down for H&M, again!
We’re not complaining, in fact, we accept the news with much excitement! David will create the Modern Essential collection for H&M and the campaign will be shot by film director Marc Foster who has worked on big Hollywood films. David will also create a new Bodywear spring collection and both collections will be launched on March 5.
“I am thrilled to continue and extend my collaboration with H&M by selecting my favourite pieces from this spring’s Modern Essentials collection. Each piece is a new wardrobe classic that will update every man’s spring wardrobe with great style. Marc Forster is one of my favourite directors – I can’t wait to reveal the new campaign with H&M,” says David Beckham.
“Most of us are familiar with David’s innate sense of style and design. However, it was his acute eye for cinematic storytelling that struck me during the filming of this campaign. He doesn’t make H&M clothing look good, he makes it look great.” says Marc Forster, known for directing the films Monster’s Ball, Finding Neverland, Stranger than Fiction, The Kite Runner, Quantum of Solace and World War Z.
Modern Essentials selected by David Beckham focuses on the important key pieces of the season, each updating a men’s classic in fresh fabrics, colours and fits for Spring 2015. Key pieces include a linen bomber jacket; a white chalk-washed denim jacket; a car coat; a sharp linen blazer; a city-slick polo shirt and the perfect poplin white shirt.
Meanwhile, David Beckham continues with a new Bodywear collection for spring including the perfect loungewear pieces; Henleys, raglan-sleeved shirts, crewnecks and a jersey vest. The collection is centred around navy blue, grey melange and broken white, with accents of orange red. Stripes appear as either trims or across whole garments to add a new classic twist. The collection is supported by a brand new print campaign, featuring David wearing selected looks from the David Beckham Bodywear collection, exclusively available at H&M.