Labels: Do you know what you’re wearing?


Ever since short documentaries and articles highlighting the plight of workers working for fast retail companies emerged, I’ve been rather sensitive to where the clothing I intend to buy, comes from. You see, it’s just not buying something that makes you happy, but what you buy and consume does leave an impact to the environment we live in. It’s also about smart buying; is the quality worth the price? Will it last?

Lately, I strolled into a fashion boutique in Kuala Lumpur and my fingers stroked against a beautiful dress. I loved the print, and how soft it was. I picked it up, and immediately checked its label. ‘Made in India’, it says. There was also a small accompanying label that read: ‘Contains non-textile part of animal origin’.

I was rather taken aback by it and quickly did a quick research. According to, “all products placed on the market after 8 May 2012 containing at least 80% textiles and less than 20% animal products such as fur, leather or bone, must be labeled ‘Contains non-textile part of animal origin’ in the language of the country where it is sold. This % is determined by weight.

As a consumer, it’s best to use your right judgment when making purchases; do your research and find out if the label you love are best praticising steps to protect animal welfare.

Here is an example of pledges that H&M has taken, to promote animal welfare, which clearly addressed what they will and will not use. If you don’t want to wear leather, that is your choice and that’s all that matters.