No longer free content! The Business of Fashion goes for closed, revenue subscription model


I’m subscribed to BOF, or The Business of Fashion’s mailing list and 90% of the time, I do click to read their email digest. So today, when one of their headlines on ‘Kendall vs Kylie, Gucci Surge, Azzedine Alaïa, Seoul Fashion Week’ piqued my interest, what happened next was an editor’s note by Imran to explain their latest business move.

Honestly, it is HARD to just sustain on display banner ads and branded content to survive. Let’s hope the fashion industry is supportive enough to part with their cash to get insightful reporting from these guys.

The note:

LONDON, United Kingdom — For almost a decade, The Business of Fashion has been a trusted source of independent, authoritative analysis on the global fashion industry, arming fashion professionals all over the world with a powerful competitive advantage in today’s turbulent times.

Now, it’s time for BoF to take the next step in our journey as a business. Starting this week, unlimited access to BoF’s agenda-setting journalism will no longer be free. We invite industry professionals and other loyal readers toupgrade to BoF Professional for unlimited access to our award-winning content, plus other benefits, including exclusive briefings and networking events. We also have special group rates for organisations of 5 people or more. Please contact us to learn more.

We value BoF’s role in inspiring the fashion professionals of the future. So I am also thrilled to announce a new long-term global partnership with Topshop to nurture the next generation of fashion talent. BoF’s content is already an essential tool in fashion and business schools around the world, and throughour new Future VOICES partnership with Topshop, students will get free, uninterrupted access to our content and events, wherever they are in the world.

If you are currently a student at a recognised school, college or university anywhere in the world, click here to claim your free BoF Professional membership for students, brought to you in partnership with Topshop.

For occasional readers, through our basic membership package, you will continue to have access to 5 articles per month free of charge, as well as unlimited free access to our Daily Digest Newsletter, BoF Fashion Week galleries, the BoF 500 and BoF Careers.

For a limited time, we are also offering loyal readers the opportunity to upgrade to BoF Professional at a special 25 percent discount, bringing the cost of unlimited access to less than $0.60 a day, well worth the investment to stay on top of everything that’s happening in today’s fast-paced global fashion industry.

Click here to upgrade to BoF Professional today.

Kind regards,


Imran Amed